Consumers Choose Golden Terra Oil as the Most Preferred Healthy Cooking Oil

 Golden Terra Oil’s story has always gone beyond producing premium, heart-friendly cooking oil. At its core is a mission to empower consumers with knowledge, support healthier family choices, and promote a culture of conscious eating. This commitment was rewarded at the 2025 Consumer Value Awards, where Golden Terra Oil was crowned Most Preferred Healthy Cooking Oil, securing an impressive 72% of total votes—an outcome that reflects both product excellence and deep consumer trust built through sustained education.

The recognition began with an open nomination process that invited Nigerians to spotlight brands they genuinely value. From homes and markets to digital communities, consumers consistently nominated Golden Terra Oil, acknowledging its health focus and its efforts to guide better dietary habits. When public voting opened for over two months, thousands participated, and in a highly competitive category, Golden Terra Oil emerged decisively ahead with 72% of the votes—clear proof of strong consumer confidence.

Central to this trust is the brand’s dedication to helping Nigerians understand how everyday food choices affect overall wellbeing. Through educational content, expert collaborations, and health-driven conversations, Golden Terra Oil has positioned itself not just as a cooking oil brand, but as a trusted partner in healthy living. By breaking down oil-consumption tips and simplifying product information, the brand continues to empower informed decisions.

This commitment was powerfully expressed through the popular Pour Pure Love campaign—a message that encouraged intentional, caring, and healthier cooking. The campaign sparked conversations around heart health, cholesterol awareness, proper oil usage, and smarter shopping, reinforcing the idea that every pour should be purposeful and rooted in love for family wellbeing.

According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, “With Golden Terra, we don’t just produce heart-friendly cooking oils; we educate consumers on making healthier choices. Helping Nigerians understand good nutrition in their daily lives is central to our mission, and it’s rewarding to see these efforts recognised.”

With consumers returning that love through overwhelming support, Golden Terra Oil remains committed to helping Nigerians cook smarter, live healthier, and make heart-friendly choices—one pure pour at a time.